Details: Aspen Square Management is seeking a creative, detail oriented,- Digital Marketing Manager with strong communication skills to facilitate, develop and maintain the Aspen website while overseeing and creating national social media campaigns. This one of a kind opportunity offers autonomy, innovation and independence to a creative, self-starter who thrives while working in a fast-paced, informal environment. Aspen is a financially sound company with a competitive salary and comprehensive benefits. The Digital Marketing Manager will work collaboratively with management, and IT to develop a strong online presence ultimately helping our apartment communities attract prospective residents and increase site traffic, while staying on-top of social media trends and web developments. This position will be based out of the West Springfield home office (non-consulting position). Responsibilities include: -          Developing and implementing the social media strategy and ensuring brand consistency across all properties-          Designing and implementing landing pages and email campaigns-          Maximizing and analyzing of internet traffic to the website using all current and relevant web marketing tools and technologies (SEO/SEM)-          Strategize and build a framework for research, analysis, measurement and reporting for SEO activities-          Keyword strategy and ongoing keyword search-          Conversion rate optimization :optimize several website properties, and all landing pages to improve conversation rates and drive lead generation and brand building-          Hands on Google Analytics management: leverage site performance analytics to drive site optimization-

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